TransportGistics

Executive Summary

This paper will challenge the supposition that “logistics” is a chain, and further reject the notion that it is comprised of two distinct sides, supply and demand. The chain portrays logistics to be stagnant and linear; it also suggests that supply and demand are two separate chains. This view causes rigidity of thought and creates a contrary set of theoretical business rules, forcing those involved to think within those limitations.

Logistics is dynamic! It is comprised of many moving components that continually interact, constantly adding substance to an evolving process. The very definition of logistics, “the discipline that manages the flow of raw material through the finishing process and responsible for customer satisfaction”, clearly demonstrates that its current representation as a chain is in direct contravention of the “flow”. It will also be argued that there are no distinct sides, that supply and demand is part of a continuous cycle.