IDEA LOGISTICS: Evoking Corporate Intellectual Assets
Executive Summary
Transportation is singularly responsible for moving everything on this planet…, and beyond!
Transportation’s resources have been focused on moving people and goods. In this role and throughout time, its faculties, resources, and attributes have continuously driven the world’s economies and moved people all around the globe. During the intervening years of growth, transportation’s capabilities and processes have repeatedly increased and developed, but remained focused primarily on the movement of people and goods. Today, transportation is successfully meeting the challenges of the global economy and its capabilities and resources are still being principally directed at moving people and goods.
To successfully compete in today’s global and knowledge economies, corporate intellectual resources must be cultivated, mined, and harvested. However, cross cultivation of both like and disparate disciplines, knowledge bases and skill sets, focused in interdepartmental relationships and interdisciplinary resources will produce new and better ideas whose results will create new paradigms and cross new frontiers. A process that can effectively and efficiently stimulate, manage, and control those resources must be founded on a discipline that touches every part of every company and is capable of managing complex relationships.
